SPELL
Spring 19
When designing Aurora, I had another kind of muse in mind to our usual. She’s vibrant, full of boundless energy and never sleeps. The subject of many incredible songs, an inspiration for those who seek her and a mixed bag. She is the Big Apple, the city of New York.
Designer at Spell, working closely with the Creative Director and founder to interpret creative direction and execute commercially aligned ranges and buy plans, while briefing textile designers, collaborating on in-house print development, leading development and fittings, and presenting ranges to key stakeholders through structured, insight-led meetings.
