Spell

Active 19

The Brief - To translate SPELL’s most iconic prints into considered, conscious activewear.

Worked with specialised mills to develop a super-comfortable, wearable active fabric made from recycled polyester sourced from post-consumer PET waste. Handfeel was a key priority for the SPELL customer, while ensuring the fabric could support activewear performance and print.

Selected two of SPELL’s best-selling and most iconic prints, Folk Town and Wild Thing, to bring the capsule to life.